Approximately half of the 355,000 Protestant churches in the U.S. and Canada should consider adding a new style worship service to their weekly schedule of activities, regardless of the number of services they present offer. Of the churches that do begin a new service, eight out of ten will experience a measurable increase in 1) total worship attendance, 2) total giving, and 3) number of Christian conversions.
Arn, C. (1996). Multiple Worship Services and Church Growth. Journal of the American Society for Church Growth, 7(1), 73-104. Retrieved from https://digitalarchives.apu.edu/jascg/vol7/iss1/6