The case for emotional relevance is more easily made than for cultural relevance. Simply stated, the emotional lives of a great many pre-Christian people (and many Christian people) are dysfunctional, out of control, and crippling their lives. We meet people (and families) every day whose lives are hijacked by powerful emotions they do not understand, and may even deny.
Hunter, G. G. (2006). The “Emotionally Relevant” Congregation. Journal of the American Society for Church Growth, 17(3), 3-17. Retrieved from https://digitalarchives.apu.edu/jascg/vol17/iss3/2